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There's a difference between being one in a million and one of a million.

Here's how I see it. The right clients should be finding you because of the work you've already done, with money coming in without posting all day and an afternoon that actually belongs to you. That's what I write about here. Join me twice a week, where I share sales and marketing strategies for women over 40 who don't have the emotional capacity to market like a 20-something.

Kim McCarter in a white shirt and jeans, seated in a burgundy velvet chair.

One in a Million, Not One of a Million

Gurl, I see you When your name comes up in a room you're not in, what do they have to go on? Somewhere this week, a budget is getting spent in a room you're not in. Someone has money set aside for a speaker, a consultant, a trainer or a vendor, and somebody at the table says, "I know someone." If you've done your work well over the years, it's your name. Then comes the question somebody needs to answer: what do we actually know about their work? Whoever is holding the budget pulls out their...
Four Black women in tailored suits and a black dress walk out of a building together, laughing, one carrying a clutch that reads Good Friends Bigger Plans

How much legacy are you sitting on?

Gurl, I see you How much legacy are you sitting on? For the one who wants them to say their name in rooms they don't even know exist. On Tuesday, November 3, 2026, the state of Georgia made history. Keisha Lance Bottoms was elected Governor. And Georgia didn't stop there. The main executive officers-elect are: Penny Brown Reynolds - Secretary of State Tanya Miller - Attorney General Dr. Lydia Powell - State School Superintendent Nikki Porcher - Labor Commissioner Keisha Sean Waites -...
Kim McCarter on stage with a microphone in a black leather blazer

You don't have to be an influencer. You do have to have influence.

Brand Lessons from Pop CultureYou don't have to be an influencer. You do have to have influence. For the one who wants to be known for the work, without becoming a full-time content creator. Fat Joe's second Tiny Desk dropped this morning. Remy Ma, Jadakiss and Stove God Cooks all came through, two months after his new album, Organized Rhyme. Fat Joe has been in the spotlight a lot over the past six to eight months... and I want to talk about it. Welcome to another brand lesson from pop...

706,492 views, and that's not the number I care about

Hey Reader, In the last 30 days, my Threads did 706,492 views and brought in 203 new followers. And in those same 30 days, I signed 2 high-ticket clients FROM THREADS. Low key, I'm gagging, because the internet will have you thinking you can't sell high-ticket on Threads. If your business needs around the clock care and your life is already full, you don't have room for marketing that only works when you personally show up for it every day. And you don't need a viral post. You need the right...
stop chasing new leads image with Kim McCarter sitting

You’re Probably Looking For Money In The Wrong Place

Stop Chasing New Leads.The Money Is Already In Your Business. You want more cash flow, so naturally you start thinking about what you can sell. Meanwhile, there are people who have already paid you sitting quietly in the background of your business. And you haven’t talked to them in months. Ignoring past buyer relationships of the biggest sales leaks I’ve been finding over the last few years. Especially when you keep increasing your marketing spend, creating new offers, or pushing your sales...

Here's how I see it. The right clients should be finding you because of the work you've already done, with money coming in without posting all day and an afternoon that actually belongs to you. That's what I write about here. Join me twice a week, where I share sales and marketing strategies for women over 40 who don't have the emotional capacity to market like a 20-something.