Here's how I see it. The right clients should be finding you because of the work you've already done, with money coming in without posting all day and an afternoon that actually belongs to you. That's what I write about here. Join me twice a week, where I share sales and marketing strategies for women over 40 who don't have the emotional capacity to market like a 20-something.
One in a Million, Not One of a Million
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Gurl, I see you
When your name comes up in a room you're not in, what do they have to go on? Somewhere this week, a budget is getting spent in a room you're not in. Someone has money set aside for a speaker, a consultant, a trainer or a vendor, and somebody at the table says, "I know someone." If you've done your work well over the years, it's your name. Then comes the question somebody needs to answer: what do we actually know about their work? Whoever is holding the budget pulls out their phone, and whatever they can find in the next five minutes becomes the answer. It's time to get your best work out of the feed and into something you own that can walk into that room without you.A case study someone can forward. A licensed digital product that teaches what you know. A client experience people are still talking about after the work is done.
I've spent my career inside other people's businesses doing the work, first in corporate and then as a done-for-you provider since 2012, so I've sat on the other side of that table more times than I can count. The person with the most experience doesn't always get the call. The person whose experience they can find does. Be one in a million, not one of a millionPeople say "you're one in a million" as a compliment. It's about who you are: your judgment, your results, the way you see things other people miss. One of a million is how you look to someone who has never worked with you and has five minutes to decide. Most of the people I work with really are one in a million. The person deciding where the money goes just can't tell, because what they find looks like what everyone else has: a profile, a feed, a link in bio, a website that hasn't been updated in over three years and social media profiles that are barely being touched. That space between who you are and what they can see is the gap, and it's costing you contracts you never even hear about. Where is your best work hiding?Years ago, a business associate told me, "Stop giving Facebook your best work," and it changed how I use the internet to market my services. Most of us did exactly what we were taught. We showed up, taught for free, went live and posted our best thinking where the people were. None of that was wasted. It built audiences, brought in clients and paid a lot of bills. But it was all built on rented space, and rented space has one rule: the newest thing wins. The framework you broke down on a live three years ago is still true and still yours, and it's sitting under hundreds of posts nobody with a budget will ever scroll through. Every time you evolved, and if you're anything like me you're on your fourth main character, the next version's launch buried the last version's best work a little deeper. Your expertise compounds over time. Your social media feed doesn't. Where to start1
Dig it up.Go back through your lives, your course replays, your coaching calls and your old posts, and pull out what you've already taught. When I did this with my own, I found 290 frameworks I forgot I had and things I'd said on calls that I never once wrote down. You don't need new ideas. You need the ones you already have. 2
Pick the one the room needs.Out of everything you find, choose the result you want to be known for: the problem you solve better than anybody, with proof that you've solved it. That's what the person holding the budget is actually looking for. 3
Put it somewhere it can travel.Turn it into something you own and someone else can open and forward without you there to explain it: a case study, a digital product, a client experience. Content asks for attention. Assets answer the question in the room. When the person holding the budget has something to send, nobody has to vouch for you from memory, and the conversation turns to when you can start. That's why people with half your experience keep getting the call. They aren't better than you. The room just had something to go on. Where I come inNow, let's call a fact a fact: if you had the capacity to do all three of those on top of your client and family obligations, you'd have done it already. That's the part I do. I'm a second brain and doer for my clients. They bring me an idea, I see how every piece connects, and I build what walks into the room for them: the premium client experiences and digital products they take into their engagements and five- and six-figure deals. If you want it built, not explained, book a consultation and let's figure out your next step. And if you want to keep reading first, I'll be pulling this thread here over the next few weeks: why the gap stays open, what it costs and how it closes now. xoxo, Kimberly You deserve to be seen as one in a million, not one of a million.Book a consultation |
There's a difference between being one in a million and one of a million.
Here's how I see it. The right clients should be finding you because of the work you've already done, with money coming in without posting all day and an afternoon that actually belongs to you. That's what I write about here. Join me twice a week, where I share sales and marketing strategies for women over 40 who don't have the emotional capacity to market like a 20-something.