Hey Reader,

Let me tell you something I wish someone had told me years ago.

Your price isn’t too high.
Your audience is too unqualified.

And that’s not a dig at you or them—it’s the truth no one says out loud.

Because here’s what’s really happening…

You’ve built something powerful. You know the results you deliver are worth every dollar you charge.
But the people showing up in your DMs?
They’re asking for discounts, overthinking the decision, stalling for weeks, or ghosting altogether.

And somewhere in the back of your mind, you’re starting to feel like you have to prove they’re worthy of the yes.
You’re stacking testimonials, overloading your calls with extra deliverables, bending over backwards to make your offer feel “safe” to them…

All because the wrong audience is forcing you to justify their readiness.

The truth is, the right buyer doesn’t need to be convinced.
They’re already looking for someone who can lead them where they want to go.
They’re already sold on solving the problem.
They’re already proud to pay your price.

So here’s the real question…

Why are you spending your energy convincing people who were never going to buy?

And I’m not just talking about money objections.
You’re competing against 24/7 news cycles that keep people distracted.
You’re competing against social injustice, political and spiritual warfare.
You’re competing against racism and anti-DEI agendas that tell them your leadership is “optional.”

You will never win trying to convince someone who’s operating from that conditioning.

Your win is in finding the people who are ready to move despite it.
The ones who don’t need to be rescued from their hesitation.
The ones who already value your work enough to pay for it without second-guessing.

That’s the shift we make inside the Big Profit Energy Inner Circle.
We get crystal clear on who you’re talking to, how to position your work so it cuts through the noise, and how to build a sales process that makes the right people lean in—without you chasing or overexplaining.

Because when you’re in the right room, you don’t have to fight for a yes.

I'll be back on Tuesday, to share more of where those type of clients are... and what they are waiting to hear so they'll raise their hands and join your rooms.

Kim

P.S. If you want to keep this conversation going, you have two options:

• ​Join The Sanctuary — my free community where we talk sales, alignment, and building a business that pays you well without costing your peace.
• ​Join the The Inner Circle — my private strategy and sales community where we build the systems, messaging, and buyer flow that bring in the right clients, consistently.